Military Officers Association of America (MOAA)
MOAA’s Absentee Voting Traveling Ballot Ad Campaign
Designing this campaign involved creating and designing emails for MOAA’s members. The campaign featured an animated HTML5 banner to raise awareness about the ease of voting. Its goal was to provide members with important information on how to mail an absentee ballot from anywhere.
Animated banner storyboard
300x250 Animated banner
728x90 animated banner
Initial email wireframe
Initial email design
Follow-up email wireframe
Follow-up email design
Animated gif in email
Absentee voting guide
MOAA’s Membership Banner Ad Campaign
This was a membership banner ad campaign targeted to junior, mid-grade, and senior officers. I collaborated with a team of designers and directors to develop a simple, icon-driven visual strategy: toy soldiers for junior officers, a pendulum for mid-level officers, and year markers for senior officers.
Jr. officer banner
Jr. officer banner
Jr. officer banner
Mid-grade officer banner
Mid-grade officer banner
Mid-grade officer banner
Sr. officer banner
Jr. officer banner
Sr. officer banner
MOAA’s Membership Winner Excursion Email & Ad Campaign
I designed this campaign for both email marketing and animated banners. The email marketing focused on highlighting the benefits, while the banners were tailored to promote the sweepstakes.
Membership desktop email
Membership mobile email
Places to go desktop email
Places to go mobile email
782x90 animated banner
300x250 animated banner