American Sociological Association (ASA)
ASA’s 114th Annual Meeting Save the Date Postcard
This project was one of my most challenging designs. The client insisted on incorporating a specific photograph into the conference theme, which presented some difficulty since it was a bitmap image. Bitmap images don’t scale as well for larger print materials, and vector elements are much more versatile for that purpose. Despite these challenges, I found a way to bridge the gap and created a solution that satisfied the client. Ultimately, it helped contribute to a successful conference.
"We declare our right on this earth to be a human being, to be respected as a human being, to be given the rights of a human being in this society, on this earth, in this day, which we intend to bring into existence by any means necessary."
– Malcolm X
Front of postcard
Back of postcard
FINAL overall conference design
ASA’s 114th Annual Meeting Signage
With the final design approved, the created elements were incorporated into the rest of the meeting’s print materials. Various signs were designed to direct attendees and deliver a clear message.
ASA’s 114th Annual Meeting Social Media & Web Banners
The designs I've prepared for this meeting are not only visually striking but also strategically crafted to enhance engagement, particularly in the digital viewing experience. Each layout was carefully formatted to ensure seamless interaction, keeping the audience engaged and delivering the message clearly, regardless of how they're viewing the content—whether it's on a screen, in print, or through any other medium. The designs have been tailored to create an immersive experience that ensures the key points are not just seen, but felt, driving deeper connection and understanding. This approach doesn't just meet the needs of the project—it elevates it.
