United States Coast Guard (USCG)
USCG Enlisted vs Reserve Email Campaign
Created an end-to-end responsive email campaign, leading the strategy, design, and development. Built a custom HTML/CSS email template, optimized for performance and accessibility, and validated through rigorous cross-client testing to maximize engagement and deliverability.
Wireframe
Mobile
Desktop
USCG One Off Email
I designed and developed a strategic, fully responsive one-off email in collaboration with designers and writers. The email celebrated the history of the U.S. Coast Guard, combining engaging storytelling with a visually compelling layout to drive audience interest and brand engagement.
Wireframe
Mobile
Desktop
USCG Career Spotlight Email Campaign
Designed and developed a strategic, responsive email campaign that integrated video to boost user engagement. The final design provided a clear and compelling visualization of the career spotlight within the U.S. Coast Guard, effectively highlighting key opportunities and pathways.
Wireframe
Mobile
Desktop